About
Daniel Hoflund is a visual artist that mainly works in a conceptual tradition
with photography, video and installation. Fundamental subjects and ideas of
interest concern anti-mimesis, hyperreality and worlds of images that depict
and further on construct our conception of the world. By reconstructing,
intertwining and altering pre-existing material, his line of work questions
various aspects of time, space, representation and perception.
The imagery of Hoflund explores the relationship between story and history by
blurring the borderlines of fiction and documentary. His work investigates
historical locations, popular sights, events – and the ways they are presented
today – by mixing public and personal memory with a dissolving notion of past,
present and future. By returning to and adapting historical material –
generally found in art history, popular culture and tourism – appropriation
and the derivative is central as artistic method.
The composite and fragmental line of images by Daniel Hoflund enables us to
reform our idea of history. We are moving within a nonlinear space and time.
By doing so, we can understand and create new meanings from our past. This
type of reconnection and presentation of another story describes our relation
to history and how it is continuously shaped.
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